
Tackling food marketing to children in a digital world: trans-disciplinary perspectives: children’s rights, evidence of impact, methodological challenges, regulatory options and policy implications for the WHO European Region / World Health Organization. Regional Office for Europe
Tác giả : World Health Organization. Regional Office for Europe
Nhà xuất bản : World Health Organization. Regional Office for Europe
Năm xuất bản : 2016
ISBN : 9789289052177
Chủ đề : 1. Child. 2. Europe. 3. Food. 4. Internet. 5. Legislation, Food. 6. Marketing. 7. Pediatric Obesity. 8. Social Media. 9. Publications.
Thông tin chi tiết
Tóm tắt : | There is unequivocal evidence that childhood obesity is influenced by marketing of foods and non-alcoholic beverages high in saturated fat, salt and/or free sugars, and a core recommendation of the WHO Commission on Ending Childhood Obesity is to reduce children’s exposure to all such marketing. As a result, WHO has called on Member States to introduce restrictions on marketing of foods high in saturated fat, salt and/or free sugars to children, covering all media, including digital, and to close any regulatory loopholes. This publication provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred in recent years, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for children’s digital privacy. Finally the report discusses the policy implications and some of the recent policy action by WHO European Member States. x + 41 p. |
Thông tin dữ liệu nguồn
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https://iris.who.int/handle/10665/344003 |