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  • How to prepare a message map: World Health Organization vaccine safety supporting document / World Health Organization. Regional Office for Europe
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How to prepare a message map: World Health Organization vaccine safety supporting document / World Health Organization. Regional Office for Europe

Tác giả : World Health Organization. Regional Office for Europe

Nhà xuất bản : World Health Organization. Regional Office for Europe

Năm xuất bản : 2017

Tùng thư : Vaccine safety communication library

Chủ đề : 1. Communication. 2. Drug-Related Side Effects and Adverse Reactions. 3. Stakeholder Participation. 4. Vaccines. 5. Technical documents.

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4 p. Vaccine-safety-related events, and how we respond to them, can affect public trust in vaccines and health authorities. These events may or may not be linked to vaccines and include: adverse events following immunization (AEFIs), vaccination programme changes, or events that lead to increased negative public debate on the topic of immunization. The guidance in this library was developed based on lessons learned in countries, as well as scientific evidence and research in the fields of psychology, social and behavioural science, and communication. It is intended to help stakeholders prepare for and avert possible crises, as well as to minimize the negative impacts of any event that has the potential to erode trust. This document introduces the message map as a tool to develop clear messages. It also includes a model message map as a case example for inspiration. Clear messages help you be precise with a complicated topic, keep focus when under pressure and manage difficult questions and challenges. They will help your preparation efforts by initiating the consideration of difficult questions from the media and public while allowing you to ensure aligned messaging across many stakeholders.
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https://iris.who.int/handle/10665/346009

 

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