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  • Key principles for presenting data: World Health Organization vaccine safety supporting document / World Health Organization. Regional Office for Europe
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Key principles for presenting data: World Health Organization vaccine safety supporting document / World Health Organization. Regional Office for Europe

Tác giả : World Health Organization. Regional Office for Europe

Nhà xuất bản : World Health Organization. Regional Office for Europe

Năm xuất bản : 2017

Tùng thư : Vaccine safety communication library

Chủ đề : 1. Communication. 2. Data Analysis. 3. Public Opinion. 4. Technical documents.

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Tóm tắt :

3 p. Vaccine-safety-related events, and how we respond to them, can affect public trust in vaccines and health authorities. These events may or may not be linked to vaccines and include: adverse events following immunization (AEFIs), vaccination programme changes, or events that lead to increased negative public debate on the topic of immunization. The guidance in this library was developed based on lessons learned in countries, as well as scientific evidence and research in the fields of psychology, social and behavioural science, and communication. It is intended to help stakeholders prepare for and avert possible crises, as well as to minimize the negative impacts of any event that has the potential to erode trust. Facts and figures can be powerful tools to convey messages, but only if they are concise and easy to understand. If they are unclear and confusing, they may create uncertainty, and trust in the messenger may decrease as a result. Use the document for spokesperson training, and refer to it whenever you communicate numbers to the public.
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https://iris.who.int/handle/10665/346173

 

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