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  • How to monitor public opinion: World Health Organization vaccine safety supporting document / World Health Organization. Regional Office for Europe
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How to monitor public opinion: World Health Organization vaccine safety supporting document / World Health Organization. Regional Office for Europe

Tác giả : World Health Organization. Regional Office for Europe

Nhà xuất bản : World Health Organization. Regional Office for Europe

Năm xuất bản : 2017

Tùng thư : Vaccine safety communication library

Chủ đề : 1. Communication. 2. Immunization. 3. Public Opinion. 4. Technical documents.

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3 p. Vaccine-safety-related events, and how we respond to them, can affect public trust in vaccines and health authorities. These events may or may not be linked to vaccines and include: adverse events following immunization (AEFIs), vaccination programme changes, or events that lead to increased negative public debate on the topic of immunization. The guidance in this library was developed based on lessons learned in countries, as well as scientific evidence and research in the fields of psychology, social and behavioural science, and communication. It is intended to help stakeholders prepare for and avert possible crises, as well as to minimize the negative impacts of any event that has the potential to erode trust. This document presents inspiration for monitoring public opinion on immunization. Monitoring public opinion and perceptions is an important element in preventing crisis, or limiting the damaging impact of a crisis, as it gives you an opportunity to understand your audiences better, interfere if new misconceptions arise and shape your communication accordingly. Use the document as a starting point for internal discussions and planning regarding monitoring of public opinion.
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https://iris.who.int/handle/10665/346175

 

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