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Stakeholder management: World Health Organization vaccine safety supporting document / World Health Organization. Regional Office for Europe

Tác giả : World Health Organization. Regional Office for Europe

Nhà xuất bản : World Health Organization. Regional Office for Europe

Năm xuất bản : 2017

Tùng thư : Vaccine safety communication library

Chủ đề : 1. Communication. 2. Immunization. 3. Public Opinion. 4. Stakeholder Participation. 5. Trust. 6. Technical documents.

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Tóm tắt :

8 p. Vaccine-safety-related events, and how we respond to them, can affect public trust in vaccines and health authorities. These events may or may not be linked to vaccines and include: adverse events following immunization (AEFIs), vaccination programme changes, or events that lead to increased negative public debate on the topic of immunization. The guidance in this library was developed based on lessons learned in countries, as well as scientific evidence and research in the fields of psychology, social and behavioural science, and communication. It is intended to help stakeholders prepare for and avert possible crises, as well as to minimize the negative impacts of any event that has the potential to erode trust. This document presents a list of key vaccine-related stakeholders along with some principles for how you may establish and maintain relations with them. Stakeholder management is highly context-specific. However, by understanding who your key stakeholders are, and engaging with them, you may be able to strengthen the public’s trust in immunization and in health authorities. Ideally, you will be able to limit negative interference based on misconceptions, and benefit from the support of advocates. Stakeholder relations need to be established long before any crisis occurs. Use the document as a starting point for discussion and planning of stakeholder management and relations.

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https://iris.who.int/handle/10665/346183