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Leading Pharmaceutical Innovation / von Zedtwitz, Maximilian

Tác giả : von Zedtwitz, Maximilian

Nhà xuất bản : Springer

Năm xuất bản : 2008

Mô tả vật lý : 194 p.

Chủ đề : 1. Business and Economics. 2. Book.

Thông tin chi tiết

Tóm tắt :

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

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https://repository.vnu.edu.vn/handle/VNU_123/25763