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Leading Pharmaceutical Innovation / von Zedtwitz, Maximilian
Tác giả : von Zedtwitz, Maximilian
Nhà xuất bản : Springer
Năm xuất bản : 2008
Mô tả vật lý : 194 p.
Chủ đề : 1. Business and Economics. 2. Book.
Thông tin chi tiết
Tóm tắt : | Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia. |
Thông tin dữ liệu nguồn
Thư viện | Ký hiệu xếp giá | Dữ liệu nguồn |
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https://repository.vnu.edu.vn/handle/VNU_123/25763 |