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How to prepare a press release / World Health Organization. Regional Office for Europe

Tác giả : World Health Organization. Regional Office for Europe

Nhà xuất bản : World Health Organization. Regional Office for Europe

Năm xuất bản : 2017

Tùng thư : Vaccine safety communication library

Chủ đề : 1. Communication. 2. Vaccines. 3. Technical documents.

Thông tin chi tiết

Tóm tắt :

5 p. Vaccine-safety-related events, and how we respond to them, can affect public trust in vaccines and health authorities. These events may or may not be linked to vaccines and include: adverse events following immunization (AEFIs), vaccination programme changes, or events that lead to increased negative public debate on the topic of immunization. The guidance in this library was developed based on lessons learned in countries, as well as scientific evidence and research in the fields of psychology, social and behavioural science, and communication. It is intended to help stakeholders prepare for and avert possible crises, as well as to minimize the negative impacts of any event that has the potential to erode trust. This document outlines the key elements of a press release and provides some advice for each of these. It also includes model press releases as case examples for inspiration.

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Tổ chức y tế thế giới
https://iris.who.int/handle/10665/350628