Process-based Strategic Planning / Gaggl, Richard
Tác giả : Gaggl, Richard
Nhà xuất bản : Springer
Năm xuất bản : 2008
Mô tả vật lý : 370 p.
Số phân loại : 658.4
Chủ đề : 1. Business & Management. 2. Developing. 3. Development of strategic planning. 4. Strategic planning. 5. Book.
Thông tin chi tiết
Tóm tắt : | A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material. |
Thông tin dữ liệu nguồn
Thư viện | Ký hiệu xếp giá | Dữ liệu nguồn |
---|---|---|
Đại học quốc gia Hà Nội |
|
https://repository.vnu.edu.vn/handle/VNU_123/26041 |