
Food and agribusiness marketing in Europe / Matthew Meulenberg, editor
Tác giả : Matthew Meulenberg, editor
Nhà xuất bản : International Business
Năm xuất bản : 1993
Nơi xuất bản : New York
Mô tả vật lý : xii, 209 p. ; 22 cm
ISBN : 1560244747
Số phân loại : 381.41094
Chủ đề : 1. Agricultural industries -- Case studies -- Europe. 2. Farm produce -- Case studies -- Marketing -- Europe. 3. Food industry and trade -- Case studies -- Europe. 4. Thị trương nông sản Châu Âu. 5. Thị trường thực phẩm Châu Âu.
Thông tin chi tiết
Tóm tắt : | This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. |
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