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Strategies for Asia Pacific : : Beyond the crisis / Philippe Lasserre and Hellmut Schütte

Tác giả : Philippe Lasserre and Hellmut Schütte

Nhà xuất bản : Macmillan

Năm xuất bản : 1999

Nơi xuất bản : London

Mô tả vật lý : 323 p. ; 23 cm.

ISBN : 033373582X

Số phân loại : 658.049

Chủ đề : 1. America -- Foreign economic relations -- Pacific area. 2. International business enterprises -- Management -- Amerca. 3. Quan hệ kinh tế quốc tế.

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Tóm tắt :

Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.

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