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Organising knowledge : : Methods and case studies / Edited by Johannes Gadner, Renate Buber, Lyn Richards

Tác giả : Edited by Johannes Gadner, Renate Buber, Lyn Richards

Nhà xuất bản : Palgrave Macmillan

Năm xuất bản : 2004

Nơi xuất bản : New York

Mô tả vật lý : 232 p. ; 22 cm

ISBN : 1403916616

Số phân loại : 001.2

Chủ đề : 1. Gabek (computer file). 2. Knowledge management. 3. Knowledge, theory of. 4. Kiến thức.

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Tóm tắt :

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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