
Organising knowledge : : Methods and case studies / Edited by Johannes Gadner, Renate Buber, Lyn Richards
Tác giả : Edited by Johannes Gadner, Renate Buber, Lyn Richards
Nhà xuất bản : Palgrave Macmillan
Năm xuất bản : 2004
Nơi xuất bản : New York
Mô tả vật lý : 232 p. ; 22 cm
ISBN : 1403916616
Số phân loại : 001.2
Chủ đề : 1. Gabek (computer file). 2. Knowledge management. 3. Knowledge, theory of. 4. Kiến thức.
Thông tin chi tiết
Tóm tắt : | The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed. |
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-116474.html |