
Power Up Your Profits: : 31 Days to Better Selling / Troy Waugh
Tác giả : Troy Waugh
Nhà xuất bản : John Wiley & Sons
Năm xuất bản : 2005
Nơi xuất bản : Hoboken, N.J.
Mô tả vật lý : xxi, 346 p. : ill. ; 24 cm
ISBN : 9780471651499
Số phân loại : 658.85
Chủ đề : 1. Quản trị kinh doanh. 2. Customer relations -- Management. 3. Marketing -- Decision making. 4. Selling. 5. Strategic planning. 6. Quan hệ khách hàng. 7. Quản trị kinh doanh.
Thông tin chi tiết
Tóm tắt : | This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules |
Thông tin dữ liệu nguồn
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