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In the court of public opinion : : Winning your case with public relations / James F. Haggerty

Tác giả : James F. Haggerty

Nhà xuất bản : John Wiley & Sons, Inc.

Năm xuất bản : 2003

Nơi xuất bản : Hoboken, N.J.

Mô tả vật lý : xxviii, 258 p. ; 24 cm

ISBN : 0471307424

Số phân loại : 347.73504

Chủ đề : 1. Quan hệ công chúng và luật -- Nước Mỹ. 2. Public relations and law -- United States. 3. Public relations consultants -- Legal status, laws, etc. -- United States. 4. Luật pháp Mỹ. 5. Quan hệ công chúng.

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Tóm tắt :

In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.

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