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Beans : : Four principles for running a business in good times or bad : A business fable taken from real life / by Leslie A. Yerkes and Charles Decker.

Tác giả : by Leslie A. Yerkes and Charles Decker.

Nhà xuất bản : John Wiley & Sons

Năm xuất bản : 2003

Nơi xuất bản : San Francisco

Mô tả vật lý : xx, 154 p. : ill. ; 22 cm

ISBN : 0787967645

Số phân loại : 658.022

Chủ đề : 1. Chất lượng sản phẩm -- Hoa kỳ. 2. Dịch vụ chăm sóc khách hàng -- Hoa Kỳ. 3. Dịch vụ khách hàng -- Hoa Kỳ. 4. Doanh nghiệp nhỏ -- Quản lý -- Hoa Kỳ. 5. Customer services -- United States. 6. Employee morale -- United States. 7. Quality of products -- United States. 8. Small business -- Management -- United States. 9. Khởi nghiệp. 10. Kinh doanh. 11. Thành công trong kinh doanh.

Thông tin chi tiết

Tóm tắt :

Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself.

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