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Microeconomics for MBAs : : The economic way of thinking for managers / Richard B. McKenzie, Dwight R. Lee

Tác giả : Richard B. McKenzie, Dwight R. Lee

Nhà xuất bản : Cambridge University Press

Năm xuất bản : 2006

Nơi xuất bản : Cambridge, England

Mô tả vật lý : xxv, 689 p. : ill. ; 24 cm + 1 CD-ROM (4 3/4 in.)

ISBN : 9780521859813

Số phân loại : 338.502468

Chủ đề : 1. Managerial economics. 2. Microeconomics. 3. Kinh tế vi mô. 4. Quản trị kinh doanh.

Thông tin chi tiết

Tóm tắt :

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie lecturing, elucidating complex lines of argument and acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

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