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Confessions of a serial entrepreneur : : Why I can’t stop starting over / Stuart Skorman ; with Catherine Guthrie

Tác giả : Stuart Skorman ; with Catherine Guthrie

Nhà xuất bản : Jossey-Bass/Wiley

Năm xuất bản : 2007

Nơi xuất bản : San Francisco

Mô tả vật lý : vi, 214 p. ; 22 cm

ISBN : 0787987328

Số phân loại : 338.0973092

Chủ đề : 1. Skorman, Stuart. 2. $2Trung tâm Học liệu ĐHCT. 3. Doanh nhân -- Tiểu sử -- Hoa Kỳ. 4. Businesspeople -- Biography -- United States. 5. New business enterprises -- United States. 6. Sản xuất kinh doanh.

Thông tin chi tiết

Tóm tắt :

Entrepreneur Stuart Skorman—the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video—grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of- age in the business world, Skorman gives an insider’s view of what it takes to start a business from the ground up. Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today’s uncertain business environment.

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