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Marketing basics for designers : : A Sourcebook of Strategies and Ideas / Jane D. Martin, Nancy KnooHuiZen

Tác giả : Jane D. Martin, Nancy KnooHuiZen

Nhà xuất bản : John Wiley & Sons

Năm xuất bản : 1995

Nơi xuất bản : New York

Mô tả vật lý : xii, 253 p. ; 26 cm.

ISBN : 0471118710

Số phân loại : 729.0688

Chủ đề : 1. Công ty trang trí nội thất -- Khía cạnh kinh tế -- Hoa Kỳ. 2. Dịch vụ thiết kế -- Tiếp thị -- Hoa Kỳ. 3. Design services -- Marketing -- United States. 4. Interior decoration firms -- Economic aspects -- United States.

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Tóm tắt :

This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practicalreat need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practical approach, and takes into account that the typical interior designer is also managing an office and a variety of projects in addition to preparing a marketing strategy. It offers suggestions and guidance for marketing with such obstacles as limited funds, no time, and few resources, and includes a list of ideas to get readers started on their own marketing projects.

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