
Motivational marketing : : How to effectively motivate your prospects to buy now, buy more, and tell their friends too! / Robert Imbriale
Tác giả : Robert Imbriale
Nhà xuất bản : John Wiley & Sons
Năm xuất bản : 2007
Nơi xuất bản : Hoboken, N.J.
Mô tả vật lý : xxvi , 198 p. : ill. ; 24 cm
ISBN : 9780470116357
Số phân loại : 658.8342
Chủ đề : 1. Tiếp thị -- Khía cạnh tâm lý. 2. Marketing -- Psychological aspects. 3. Tâm lí tiêu thụ.
Thông tin chi tiết
Tóm tắt : | Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer |
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