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Creating rainmakers : : The manager's guide to training professionals to attract new clients / Ford Harding

Tác giả : Ford Harding

Nhà xuất bản : John Wiley & Sons

Năm xuất bản : 2006

Nơi xuất bản : Hoboken, N.J.

Mô tả vật lý : xiv, 274 p. : ill. ; 24 cm

ISBN : 0471920738

Số phân loại : 658.8

Chủ đề : 1. Personnel management. 2. Professional employees -- Training of. 3. Professions -- Marketing. 4. Quản lý nhân sự. 5. Tiếp thị.

Thông tin chi tiết

Tóm tắt :

Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. Divided into two comprehensive parts-The Rainmaker Model and The Elements of Rainmaking-Creating Rainmakers outlines all the steps you should take to turn your professional staff into a powerful team of sales winners. Filled with in-depth insight and practical advice, this book will show you how to: Generate leads; Build a strong network of contacts; Master a variety of sales techniques; Develop capable successors to current rainmakers; And much more.

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