
Creating rainmakers : : The manager's guide to training professionals to attract new clients / Ford Harding
Tác giả : Ford Harding
Nhà xuất bản : John Wiley & Sons
Năm xuất bản : 2006
Nơi xuất bản : Hoboken, N.J.
Mô tả vật lý : xiv, 274 p. : ill. ; 24 cm
ISBN : 0471920738
Số phân loại : 658.8
Chủ đề : 1. Personnel management. 2. Professional employees -- Training of. 3. Professions -- Marketing. 4. Quản lý nhân sự. 5. Tiếp thị.
Thông tin chi tiết
Tóm tắt : | Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do. Divided into two comprehensive parts-The Rainmaker Model and The Elements of Rainmaking-Creating Rainmakers outlines all the steps you should take to turn your professional staff into a powerful team of sales winners. Filled with in-depth insight and practical advice, this book will show you how to: Generate leads; Build a strong network of contacts; Master a variety of sales techniques; Develop capable successors to current rainmakers; And much more. |
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