
The power of persuasion : : How we’re bought and sold / Robert Levine
Tác giả : Robert Levine
Nhà xuất bản : John Wiley & Sons
Năm xuất bản : 2003
Nơi xuất bản : Hoboken, N.J.
Mô tả vật lý : ix, 278 p. ; 25 cm
ISBN : 9780471266341
Số phân loại : 153.852
Chủ đề : 1. Thuyết phục (Tâm lý học). 2. Persuasion (Psychology). 3. Tâm lý học ứng dụng.
Thông tin chi tiết
Tóm tắt : | A look behind the curtain of shilling and pitch to see how we are manipulated everyday Robert Levine offers readers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they'd do-and are sometimes later sorry they did. He takes a hands-on approach by attending training sessions for magicians honing their craft and by taking jobs as a door-to-door salesman and a used car salesman. Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities across a wide range of persuasive strategies, from parents to con men to lovers to religious leaders. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-165912.html |