
The PDMA toolbook 3 for new product development / edited by Abbie Griffin, Stephen Somermeyer
Tác giả : edited by Abbie Griffin, Stephen Somermeyer
Nhà xuất bản : John Wiley
Năm xuất bản : 2007
Nơi xuất bản : Hoboken, N.J.
Mô tả vật lý : xxiii, 520 p. : ill. ; 25 cm
ISBN : 0470089237 (cloth); 9780470089231 (cloth)
Số phân loại : 658.575
Chủ đề : 1. Quản lý sản phẩm. 2. Sản phẩm mới -- Quản lý. 3. New products -- Management.. 4. Product management.. 5. Pdma (Product Development & Management Association). 6. Phát triển sản phẩm..
Thông tin chi tiết
Tóm tắt : | The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management. |
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-165950.html |