loading

Managing visitor attractions : : New directions / Alan Fyall,... [el.al.]

Tác giả : Alan Fyall,... [el.al.]

Nhà xuất bản : Butterworth-Heinemann

Năm xuất bản : 2008

Nơi xuất bản : Oxford

Mô tả vật lý : xix, 364 p. : ill., maps ; 24 cm

ISBN : 9780750685450

Số phân loại : 338.4791068

Chủ đề : 1. Du lịch -- Quản lý. 2. Giải trí -- Quản lý. 3. Recreation -- Management. 4. Tourism -- Management. 5. Kinh tế du lịch.

Thông tin chi tiết

Tóm tắt :

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. In its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,religion-based attractions, HRM issues and heritage tourism. It also includes five new chapterslooking at attraction success and failure, interpretation, school excursions, managing gardensand brand management.

 Thông tin dữ liệu nguồn

 Thư viện  Ký hiệu xếp giá  Dữ liệu nguồn
Thư viện đại học Cần Thơ
https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-183644.html