
International Business / Ricky W. Griffin, Michael W. Pustay
Tác giả : Ricky W. Griffin, Michael W. Pustay
Nhà xuất bản : Prentice Hall
Năm xuất bản : 2010
Nơi xuất bản : Upper Saddle River, NJ
Mô tả vật lý : xxiv, 630 p. : col. ill., col maps ; 29 cm
ISBN : 9780137153732
Số phân loại : 658.049
Chủ đề : 1. Hoạt động kinh doanh quốc tế -- Quản lý. 2. International business enterprises -- Management. 3. Kinh doanh quốc tế.
Thông tin chi tiết
Tóm tắt : | An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-187913.html |