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Software Product Management and Pricing / Clough, Peter N.

Tác giả : Clough, Peter N.

Nhà xuất bản : Springer

Năm xuất bản : 2009

Số phân loại : 005

Chủ đề : 1. Computer software industry -- Management; Computer software -- Marketing; Computer software -- Management; Computer software -- Prices. 2. Book.

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Tóm tắt :

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

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Đại học quốc gia Hà Nội
https://repository.vnu.edu.vn/handle/VNU_123/29811