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Innovation management for technical products : systematic and integrated product development and production planning

Nhà xuất bản : Springer

Năm xuất bản : 2009

Mô tả vật lý : 444 p.

Số phân loại : 658.4062

Chủ đề : 1. Engineering ; Technological innovations -- Management ; New products -- Management. 2. Book.

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Tóm tắt :

New ideas for new products are not enough for creating successful markets: Product Innovation means to manage the whole chain from invention to new and best selling products in market. This innovation roadmap has to be carefully and systematically planned and procured. There are a lot of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are shown. The whole tool kit of methods and decision models like market studies, value engineering, TRIZ or portfolio analysis and others are linked together to the overall Aachen Innovation Model (AIM) (...)

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https://repository.vnu.edu.vn/handle/VNU_123/31056