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Sách, tuyển tập Tài liệu điện tử

The application of Internet marketing in Vietnam status & solution / Nguyễn, Vương Phương An

Tác giả : Nguyễn, Vương Phương An

Nhà xuất bản : Đại học Quốc gia Hà Nội

Năm xuất bản : 2010

Chủ đề : 1. Internet. 2. Marketing. 3. Quản trị kinh doanh. 4. Tiếp thị. 5. Thesis.

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Tóm tắt :

Since 2007, internet subscribers broke out in Vietnam. Beside, enterprises’ website became popular. According to Viet Nam Internet Network Information Center (VNNIC) statistics, the number of Internet users in Vietnam in 2007 was 18.5 million equivalents to 22% of the population and the number of Internet subscribers had reached 5.2 million subscribers, 20-25% of the 150,000 businesses in the nation has its own website. These statistics indicate the Internet’s significant development of internet in Vietnam as well as enterprises’ perception about the advantages of the Internet. Internet does not only criminate distant time but also makes the traditional business activities become more effectively as well as create more opportunities in business. Although many Vietnamese enterprises have not been accustomed to the new ma rketing knowledge with the booming of Internet, they saw the extremely interesting variation of this activity. Internet marketing is not only the great advantages but also the exciting challenge to many companies because Internet has its characteristics that are different from traditional business. The purpose of the study is to provide better understanding of the status of internet marketing application in Vietnam. Until now, internet marketing activities in Vietnam is still limitation because of infrastructure, legal, human resource as well as knowledge finternet marketing. The finding indicated the advantages & the shortcoming of using internet marketing in Vietnam. The study also analyzed the factors that are related to the development of internet marketing. Finally, the study attempted to recommend several solutions to the effective development of internet marketing in Vietnam from state, infrastructure to enterprises level.
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 Thông tin dữ liệu nguồn

 Thư viện  Ký hiệu xếp giá  Dữ liệu nguồn
Đại học quốc gia Hà Nội
https://repository.vnu.edu.vn/handle/VNU_123/6244

 

 Tài liệu cùng tác giả

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Sách, tuyển tập Tài liệu điện tử

The application of Internet marketing in Vietnam status & solution = Luận văn ThS Kinh doanh và quản lý: 60 34 05 / Nguyễn, Vương Phương An; Nguyễn, Thị Phi Nga, supervisor

Tác giả : Nguyễn, Vương Phương An; Nguyễn, Thị Phi Nga, supervisor

Nhà xuất bản : HSB

Năm xuất bản : 2010