
A Study of the relation between Brand Loyalty and Consumer Involvement with purchase Decision and Pruduct Class / Vu, Dung Anh
Tác giả : Vu, Dung Anh
Nhà xuất bản : ĐHKT
Năm xuất bản : 2010
Chủ đề : 1. Brand Loyalty. 2. Consumer Involvement. 3. Article.
Thông tin chi tiết
Tóm tắt : | The vast majority of managers and consultants use in conducting organizational diagnosis specific models to identify the organizational aspects that proved to be essential in the past. The object of this paper is to apply such a model within a Romanian organization. More specifically we extended the well known Six Box Model to include, besides the six variables. |
Thông tin dữ liệu nguồn
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https://repository.vnu.edu.vn/handle/VNU_123/13369 |