
Brand and product integration in horizontal mergers and acquisitions / Gregory, Mike
Tác giả : Gregory, Mike
Nhà xuất bản : ĐHKT
Năm xuất bản : 2010
Chủ đề : 1. Brand. 2. European journal of international management. 3. Article.
Thông tin chi tiết
Tóm tắt : | The paper aims to understand intergration of brands and products after Mergers and Acquisitions. The paper identifies four different stratrgies for intergrating bands and products. These strategies act as strategic directions for firms to follow and to intergrate bands and products in post-horizontal M and As in order to creat and deliver value and competiveness. |
Thông tin dữ liệu nguồn
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https://repository.vnu.edu.vn/handle/VNU_123/13373 |