
Service management : : Operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons
Tác giả : James A. Fitzsimmons, Mona J. Fitzsimmons
Nhà xuất bản : McGraw-Hill
Năm xuất bản : 2008
Nơi xuất bản : Boston
Mô tả vật lý : xvii, 537 p. : ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)
ISBN : 9780071263467
Số phân loại : 658
Chủ đề : 1. Công nghiệp dịch vụ -- Quản trị. 2. Service industries -- Management. 3. Quản trị kinh doanh.
Thông tin chi tiết
Tóm tắt : | Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services.New material on Professional Service Firms highlights IBM's initiative to establish a Service Science, Management, and Engineering discipline. |
Thông tin dữ liệu nguồn
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https://lrcopac.ctu.edu.vn/pages/opac/wpid-detailbib-id-155309.html |