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A Reconcilable Strategy for Sustaining Vietnam’s Competitive Advantage / F. Pore, William

Tác giả : F. Pore, William

Nhà xuất bản : H. : ĐHQGHN

Năm xuất bản : 2015

Tùng thư : Vol.31;No. 2 (2015)

Chủ đề : 1. Southeast Asia, Vietnam, cross-cultural marketing,Southeast Asian market strategy, international relations, international marketing, international business.. 2. Article.

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This paper theoretically explores the need for crafting a new framework for crafting a Vietnamese national competitive strategy, whether in international relations or business, rather than repetitively applying Western derived models from one culture to another. The recommendations for such a framework put forth herecall for the application of a new cross-cultural strategic model. Dilemma theory is introduced as a means for eliciting and resolving failed geo-political marketing strategies. The recommendations also provide professional practice a tool for synthesizing values between cultures to create a better strategy. The study further implies that transference of a Western model to Asia, specifically Vietnam, without integrating cultural differences first, will result in failed strategies. The originality of this article stems from the application ofan existing cross-cultural model of reconciliation to the field of international relations and global business strategy. The mindsets of Asia will undoubtedly conflict with the mindsets of the West. A tool has been provided for strategists, both business and diplomatic, to map out cultural differences as a means for making decisions that will allow enterprises in Vietnam to achieve a competitive advantage. This study maintains that by not building reconciliation into the strategy formulation process, the execution of a market strategy for growth will not be sustainable
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Đại học Kinh tế - ĐHQGHN
https://repository.vnu.edu.vn/handle/VNU_123/55498

 

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Sách, tuyển tập Tài liệu điện tử

A Reconcilable Strategy for Sustaining Vietnam Competitive Advantage / F. Pore, William

Tác giả : F. Pore, William

Nhà xuất bản : ĐHKT

Năm xuất bản : 2015