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A Reconcilable Strategy for Sustaining Vietnam Competitive Advantage / F. Pore, William

Tác giả : F. Pore, William

Nhà xuất bản : ĐHKT

Năm xuất bản : 2015

Chủ đề : 1. Economics and Business. 2. VNU Journal of Science. 3. Article.

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Tóm tắt :

This paper theoretically explores the need for crafting a new framework for crafting a Vietnamese national competitive strategy, whether in international relations or business, rather than repetitively applying Western derived models from one culture to another. The recommendations for such a framework put forth here call for the application of a new crosscultural strategic model. Dilemma theory is introduced as a means for eliciting and resolving failed geo-political marketing strategies.

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Đại học quốc gia Hà Nội
https://repository.vnu.edu.vn/handle/VNU_123/13945